Lead capture form template
Turn an enquiry into a routed, timestamped record instead of an unread inbox message.
8 fields. Free to start. No card, and nothing to install.
Who uses it
Sales teams, marketplace operators, distributors, and founders doing their own selling. It suits any business where the reply time decides who wins the deal.
The problem it solves
Enquiries land in a shared mailbox, sit behind eighty other messages, and get answered on the Monday. The buyer has already spoken to two competitors by then, and nobody can say afterwards which campaign produced the enquiry.
How this handles it
Each submission is delivered by email and by webhook at the same moment, so a customer relationship system can create the record while the salesperson reads the notification. The qualifying questions are dropdowns rather than open text, which makes routing a lookup instead of a judgement call. Every record carries its own timestamp, so response time becomes a number you can hold a team to.
Tell us what you need
Answer five questions and the right person will call you back. Nothing here goes to a mailing list.
We use these answers to reply to your enquiry and for nothing else.
For agents
What an agent does with this form
A website assistant that has answered a visitor's questions posts the qualified enquiry straight to this form, including its own summary of the conversation in the detail field. Sales sees a lead with context attached rather than a bare name and address.
The template is published as JSON at
/templates/lead-capture.json.
Read it to learn every field id, then post values keyed by those ids.
A field id is stable. A label is not.
{
"values": {
"lc_name": "Jordan Ellery",
"lc_email": "person@example.com",
"lc_company": "Northbank Logistics",
"lc_country": "Where the work would be delivered",
"lc_size": "1_to_10_people"
},
"idempotency_key": "lead-capture-2026-09-09-001",
"agent": {
"name": "your-agent"
}
}Authorization: Bearer ifk_submit_…. Or connect over MCP at /mcp.Questions about lead capture forms
How fast does a lead reach the sales team?
The email and the webhook both fire as the submission is stored, so the delay is network time rather than a polling interval. A phone notification typically arrives inside a few seconds.
Can we push leads into our own customer system?
Yes, through a signed webhook. The payload keys every answer by its stable field id, so a renamed label on the form never breaks the mapping on your side.
Will bots fill this in?
Some will, and a public form on the open internet always attracts a few. Rate limiting sits in front of every public submission, and the qualifying dropdowns make junk entries easy to spot and filter.
Should the form ask fewer questions?
Each required field costs you some completions and buys you routing you would otherwise do by hand. Five short questions is a reasonable trade for a business to business enquiry, and a consumer form should ask for less.
Create this form in your own workspace.
The template loads as a draft. Change every field, or send it as it stands.
Create this form